PMC are proud to feature in Rough Trade’s dramatic new 5000 sq/ft record store in East London, where the installation consists of loudspeakers from the stylish Wafer1™ and Wafer2™ series’, together with a pair of IB1, known as a reference design in the professional music industry.

The Wafers feature in the length of the store, while the IB1s sit with regal stature behind the main music counter, a thirty-feet long Adjaye Associate design masterpiece that provides that quintessential Rough Trade ‘counter culture’ experience.

“Walking into this store is like waking-up from a nightmare, realizing that everything is OK and that there is an idyllic record shop with peerless sonic sensations that answer your music loving prayers, for if music is your religion, Rough Trade East is your church,“ says Director of Rough Trade Retail, Stephen Godfroy.

“I’m delighted to have PMC join us on this adventure. With Rough Trade East, not only are we introducing the iPod generation to record shop joys like browsing vinyl, we’re also demonstrating the difference high-quality hi-fi equipment makes. High-quality music presented with high-quality equipment, just as nature intended!”