How to Make Use of Instagram Video Marketing to Expand Your Business

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Video is the content marketing medium of the future. According to the Video Marketing report, internet users view video material daily; video content receives 12x the number of likes and shares as text and images combined. Individuals recall 95% of a message after watching a video. Instagram is a visual medium for visual learners who process information visually. Thus it’s unsurprising that Instagram video marketing is gaining popularity.

5 Ways To Use Instagram Video Marketing

1. Utilize Video Posts to Highlight Your Products/Services

The more individuals aware of your products and services, the larger the pool of prospective consumers you may obtain. Due to the dynamic nature of videos, they keep viewers captivated and interested. Whether you sell services or goods, an Instagram video is an excellent method to showcase them and generate interest in your business.

2. Utilize Instagram Reels to Market Your Products

With the rising popularity of the TikTok app, as more people produce and watch short, entertaining films, the popularity of an Instagram feature similar to TikTok–Instagram Reels–is expanding as well.

It is a fantastic chance for companies to break through the noise & sell their products through compelling films. Wearing your items in Instagram Reels may be an excellent method to show off your creative designs. And buy Instagram reels views that boost engagement and pique potential consumers’ interest in the products. 

3. Utilize IGTV to demonstrate your products in action.

With a large selection of items, it’s critical to inform potential consumers of all available alternatives since this can result in increased sales. Thus, you must declare and demonstrate your items in operation to assuage potential buyers’ concerns. Video material is an excellent method to accomplish this. If you’re using IGTV to develop your business, simply submitting a long-form video is insufficient. It’s also critical to keep in mind the importance of video SEO. To increase the number of visitors interested in your items, you must create a caption that includes a targeted keyword, provide a clickable link, & utilize geotags. Also, you could opt to buy IGTV likes to take your content to a broader audience. All of these suggestions will assist you in optimizing the IGTV video for relevant search.

4. Use Instagram Stories to Take Your Followers Behind the Scenes

Additionally, because video Instagram Stories have a 24-hour lifetime, they are an excellent way to take viewers behind the scenes without cluttering up the main feed. Whether you film a video or develop interactive graphics, there are several methods to generate compelling behind-the-scenes material that builds brand loyalty and trust.

5. Utilize Live Events to Market Your Business

Real-time broadcasting of your events is one of the most effective methods to generate a feeling of urgency and attract more people. Thus, arranging live events and using Instagram live streaming to advertise your brand is an excellent method to capture your fans’ attention. The most significant part is that you can link your live event with your CRM and advertise it to your consumers, allowing you to reach out to customers that do not follow you on Instagram.


Instagram video marketing has become a critical component of any Instagram marketing plan if a business wants to reach a larger audience of prospective consumers, maintain engagement, and pique followers’ interest in products or services. There are several methods to use in-app videos for advertising your business using the range of Instagram video content kinds. After all, it’s critical to provide your social media followers with what they want and therefore differentiate yourself from the competition.

What You Should Know About Reels vs. IGTV

posted in: Instagram | 0

In August of 2020, Instagram debuted Reels. In June of 2018, IGTV became available. How do you determine when to use what function as Instagram moves toward offering more excellent media content for its users? What are the advantages of using Reels instead of IGTV? Below, we’ll go over all of the essential details for your company.

What are Reels & then when should they be used?

Instagram Reels is a platform for sharing short video clips. It’s intended to be fast video entertainment in which you can shoot yourself on Instagram while listening to music, apply filters, and splice segments together. For reels, you can buy Instagram reels likes to pull in more audience to your content.

What’s the main difference between Reels & Instagram Stories, just in case you’re wondering? Discoverability. The potential followers could see Reels. However, Instagram Stories usually are only viewable by your existing followers. There’s more on that later!

Reels are best suited to the following types of content.

  • Timelapses and short behind-the-scenes clips
  • Tips & Tricks in a Hurry
  • A Simple Product Presentation
  • Something amusing/warming
  • A (Short) Tour

With Instagram’s new feature update (which makes things simpler for you, your fans, & potential fans to view Reels), it has swiftly become recognized as an effective strategy for getting your Instagram profile in front of more users. So, if you’ve been considering using Reels, now would be the most excellent time to do so!

What is IGTV & when should it be used?

Long-form video clips shared on IGTV (Instagram TV). To upload more detailed videos, you’d use IGTV (the app). Because IGTV has similar in-app editing capabilities as Reels, you’ll need to use an additional video editing program on your phone or PC to make your clip stand out.

  • Creating a Series Q&As/Interviews is an excellent example of what IGTV is good for.
  • In-Depth Product Showcase: Re-sharing of Lives
  • The Art of Storytelling

While Reels, the Instagram algorithm might show your video to audiences, IGTV does not have the same amount of in-app real estate. While people can still find your IGTV video through their IGTV app, it does not increase account exposure. As a result, the best use is to buy IGTV views to show off something to your present and new followers.

The Most Significant Differences Between Reels & IGTV Length:

15-30 seconds per reel

1-15 minutes on IGTV


Both can be re-posted to your Instagram Feed and Stories. Should you prefer to share, both add a cover picture to complement your Feed’s look.


Reels: Currently, it does not include any information other than what is visible to the public: views, comments, and likes.

IGTV: Views, comments, likes, shares, and saves are all available.

Options for Editing:

Reels: Has in-app features, but you may make Reels outside of the application and then upload them using no in-app features; the user-friendliness of these in-app capabilities are mixed.

IGTV: lacks in-app functionality, necessitating the use of third-party video editing tools.


Reels: Has in-app real estate to allow daily consumers to learn about your company.

IGTV: This can be found in their IGTV app, although it’s more challenging to get “viral” on Instagram.


It indicates that Instagram is putting a lot of emphasis on Reels. Even though Reels have been accessible for almost six months, its potential to attract new fans has not waned. This shift may be just what you and your company need to start using Reels! The only drawback is that if you want to build your brand on Instagram and TikTok simultaneously, you’ll need to be creative and have a crew that can supply relevant material for both networks.