Difference Between Instagram Reels vs TikTok

While many people are dedicated to TikTok, some are devoted to Reels. Then you have a sizable population that actively promotes sharing the same material on both sites.

It may be difficult for company owners to determine whether or not to devote resources to TikTok, Reels, or both platforms.

Which method, then, will yield the best outcomes?

The answer depends on who your target market is, what features they value most, and how Instagram Reels and TikTok compare.

The good news is that you can’t go wrong because your decision is entirely up to you.

Comparison of Instagram Highlights and TikTok

Both Instagram and TikTok focus on users sharing short, entertaining clips with one another.

But what succeeds in one app may not perform so well in another.

The audience is the deciding factor. Know your audience and where they hang out online before you start making content for them.

TikTok is where your brand’s target demographic for Generation Z can be seen engaging with your content and taking part in hashtag challenges. Your target audience consists of children, teenagers, and young people (aged 6 to 24) who are just starting out in the workforce and have minimal resources.

Instagram users tend to be younger than average. This group, which consists of people aged 25-40, is distinct from the Millennials and Generation Z. Some are married and supporting a family; some are no longer together; the majority have significantly more money to spend.

Marketing Your Brand to Go Viral

TikTok and Instagram Reels are wonderful because of the attention they bring to businesses. Both algorithms are designed to keep users engaged by continuously delivering more of what they already enjoy.

This is a treasure trove for a brand.

Maintaining a regular publishing schedule is essential for gaining followers and expanding your following. There are more opportunities for material to go viral and more stuff for algorithms to recommend if there is more of it out there.

Media Production Software

Although Instagram Reels and TikTok have a similar design aesthetic, they are fundamentally different platforms.

TikTok has a more feature-rich editing suite. Videos may be “spiked” with any number of available audio and visual effects, templates, and filters.

What’s the main dissimilarity? Using music is not limited to certain accounts.

Some Instagram businesses are restricted from using music posted by other users owing to copyright concerns. Reels has a less sturdy interface. The software has made great strides in the past year, but it still can’t compete with TikTok.

Moving Pictures Abroad

Not all methods for sharing videos on Reels and TikTok may be applied interchangeably.

If you save a Reel to your camera roll, the audio will be erased (unless it’s a unique sound effect), and an Instagram watermark will be added permanently.

The same thing occurs on TikTok, with two notable exceptions.

Even if the sound was not created specifically for TikTok, it is still exported.

Second, using a service like Snaptik, you can avoid Instagram’s penalties for posting material that contains TikTok watermarks.

To save time, it’s recommended that you make your films in Reels before uploading them to TikTok. You could also use a third-party video programme like CapCut to make your Reels or TikToks, then upload them one by one to the various platforms.


A TikTok Pro Account unlocks the app’s premium features, including in-depth statistics.

Explain what a TikTok Pro Account is and how one may sign up for one.

The only difference is that you may use the analytics dashboard from your account. You may change your account at no cost by visiting your profile’s ‘Manage My Account’ section.

This dashboard provides information on:

  • 7-day or 28-day video playback stats
  • Acquiring New Fans
  • Focus on profiles
  • Popular video content

Promotional Costs

Instagram dominates TikTok when it comes to sponsored advertising. The system’s compatibility with Facebook’s sophisticated advertising targeting makes reaching a certain demographic a breeze.

The one and only catch? There are no reels available. Yet.

You need influencers to spread the word about your product right now.

TikTok, on the other hand, has long supported sponsored content. While the app is currently working out the wrinkles in its advertising programme (which was published in 2019), it has more going on than Reels.

When Instagram finally introduces Reels advertisements, though, you will be able to access the app’s wide user base and have your material seen by the individuals who are most inclined to buy it.

Which Is Better for You, Instagram Reels or TikTok?

The selection of which social media site to use is crucial, but it is never final. If you’re not sure, try posting to both and seeing which one generates more interest and followers.

But there are three things to keep in mind if you don’t want to split your attention between the two mediums:

First of all, how frequently do you have time to make TikToks and Reels? The key to success is regular publishing. You may use Plann to ‘accidentally’ miss no uploads by setting up a timetable for your video material across both platforms.

Second, who are you writing for? Examine your demographics with a critical eye. Ask around if you don’t know where your target demographic spends time online. In order to get down to the nitty-gritty with your audience, a survey is a terrific and easy tool to use.

Is it urgent that you switch to a social media platform that offers advanced advertising tools and comprehensive analytics? Currently, TikTok may be your best bet. Or, perhaps you’d like to encourage sales with built-in purchasing options. You should probably add Instagram as a close friend.