An Ultimate Guide: Gain More Followers On Instagram

Building an active Instagram following to promote your company is a time-consuming and difficult process.

If you’re just starting out and want to know how to obtain more followers on Instagram, you should first determine your target audience.

Getting more Instagram followers by paying for them is not effective. Making content just for the sake of getting clicks is not a good strategy. Researching your target demographic well and producing engaging content will attract genuine individuals rather than bots.

Instagram: How to Attract More Followers Without Spending a Dime

Determine the voice and character of your brand

Although it may seem apparent, your brand should always communicate with the same voice and attitude. Make sure your online presence is kind and approachable.

You may make your company more approachable by sharing material in which an employee or, even better, a satisfied client describes your product or service. Developing a visual language that conveys your target demographic’s way of life is essential if your company operates in the lifestyle market.

A successful social media plan will incorporate your social media marketing goals as well as your overall business goals.

Do you wish to increase brand recognition? Improve revenue?

The first step towards any destination is deciding where that destination is. You may get a free social media plan template from the Hootsuite team to help you get started.

Recognise your ideal customer

Your material should address the challenges and worries they share, or the lifestyle goals they aspire to achieve. They will be more inclined to follow you and remain followers based on the way you show them appreciation.
Create a unified aesthetic for your brand.

Consider the Instagram grid you’ve created as a crucial introduction.

Because of the visual nature of Instagram, maintaining a consistent visual style in your posts will go a long way towards establishing your brand’s identity and making them stand out from the feed.

You want your Instagram grid to be full of interesting posts that convince people to follow you because of your high aesthetic standards.

Select appropriate terms

Your name and username are factors in how you show up in search results; they should match the name and username you use everywhere else online.

You’ll show up higher in search results if your name contains a term people are likely to use to find you. You can include that keyword into your name to the maximum of 30 characters.

Use appropriate hashtags

Hashtags may be followed on Instagram much like people.

You’re allowed up to 30 hashtags per post; just use ones that make sense with your image, service, or company. If you want real followers, not bots or individuals who will follow you just to be followed back, avoid using hashtags like #followme or #likeforlike.

Optimise your Instagram bio for maximum exposure

Non-followers make up the majority of Instagram profile views for businesses. It seems like a good chance, doesn’t it?

To persuade people to click the follow button, your profile (and website, if you’re connected to one) has to be clear, short, and interesting. Introduce your brand to new readers in the limited space of 150 characters. In your introduction, tell them what they can anticipate from you and why they should follow you.

More information, such as your contact information, business type, and location, can be included in your Instagram profile if you have a business or Creator account. Fill up as many fields as possible, since this will increase the likelihood that others will follow your profile.

Promote your Instagram by directing your existing followers there and giving them a compelling incentive to do so. Offer an Instagram-only discount code or organise a contest to gain more followers. You may also show potential followers a sample of your greatest Instagram content.

However, don’t limit yourself to only the Internet. Make sure your online profiles (including your email signature and online newsletters) provide a link to your Instagram page.

Join forces with other companies’ products

In addition to collaborating with influential people, you should think about teaming up with other companies that serve the same demographic as you.

To reach your combined audiences, you may, for instance, host a raffle with prizes from both companies. Ensure that all participating brands are promoted, and that entrants are encouraged to follow all of the brands. This is a fantastic and natural technique to reach the Instagram followers of competing firms.