Here Are The Top 5 Instagram Tools Every Hotel Should Have For Promotion
Hotels should use Instagram into their social media campaigns. With an extraordinary 700 million active monthly users, this platform provides great benefits for displaying the top hotels through its many features. The travel sector would be well to take advantage of this channel, since its popularity is only expected to expand. Let’s take a look at the five most useful Instagram functions that might improve your hotel’s advertising.
Instagram profiles can be either personal or commercial related. A personal profile is for communicating with close associates, while a corporate profile is used to expand the reach of a company’s name and its products. Having a business page is essential for hotels since guests may get in touch with the establishment with a few clicks of a button. When you make or move to a business page, you may promote your content and analyse its success.
Insights for Instagram
Instagram Insights is a powerful resource for developing an effective social media marketing strategy for hotels, since it provides detailed analytics on the reach, engagement, and conversion rates of each every post. If you know which posts did well, you can make more of the same and get better results from your content marketing efforts. If your hotel has a gorgeous pool, and pictures of the pool tend to do better than those of any of the other attractions, you may want to rethink your social media approach.
Improve your brand’s strength.
Instagram’s visual nature and your ability to control its content mean it’s a great platform for reiterating your hotel’s brand. Is your hotel a more modest establishment or a boutique one? Make sure your photographs and videos appropriately depict what visitors might anticipate when they arrive by highlighting relevant aspects. To highlight their free morning beverage, a cheap hotel would post a photo of coffee, while a high-end establishment might film guests waiting in queue for their vast hot breakfast spread. Instagram may be a useful tool for setting realistic expectations with potential guests, despite the fact that these facilities will vary depending on the hotel.
Accounts and Real-Time Video
There is a huge untapped potential with one of Instagram’s newest features. It’s surprising how few hotels are already using features like “live video” and “stories.” If someone is using the app and you go live, they will receive a notice immediately. The increased traffic and subsequent video views are a direct result of this automatic alert. Stories function in a similar fashion. A circular indicator displays on the top bar of users’ newsfeeds, and it remains there for 24 hours or until the article is visited, even though stories do not give quick notifications. More people will see your content because of this symbol.
Content created by users
Instagram’s foundation is its users’ ability to produce engaging and humorous content. With so many users on the channel, it’s simple for visitors to add tags to sites and pinpoint specific places. If hotels use Instagram, customers may generate buzz by tagging the establishment. The majority of users can’t wait to go on vacation, check into a hotel, and take pictures to share with family and friends. Photos that have been tagged with the hotel’s handle are shown in a special section of the hotel’s profile page and shared with the poster’s followers. For the hotel to gain from network advertising on the cheap, all they need is an account.