When To Post On TikTok To Boost Engagement?

Read on to learn when the optimal times are for 2023 TikTok uploads.

Short, digestible videos like those on TikTok quickly became a social media phenomenon.

From dance-offs to makeovers in minutes, cover songs to original compositions, parodies to comedic originals, cute filters to adorable antics, and more besides…

…people of all ages are having a great time uploading and sharing videos on one of the most effective social media sites for advertising.

Therefore, other social media platforms, such as Facebook and Instagram, have released their own Reels, which are essentially clones of TikTok.

Brands all over the world are using TikTok to reach their target audience because of the overwhelmingly positive response and engagement it receives from its user base.

When Users Around the World Are Most Active on TikTok

A study by Influencer Marketing Hub analysed more than 100,000 TikTok videos to determine the optimal posting times for maximum viewer engagement around the world.
However, while these times do provide excellent interaction rates, you should treat them as the norm. They are not universal and do not apply to all companies or all fields.

Because, as you probably already know, the demographics and interests of various target audiences on various social media sites vary widely.

This list, however, can serve as a fantastic springboard for planning your TikTok content.

Once you have collected enough information, you can tailor them to your target demographic.

Time of Day That Is Ideal for TikTok Videos in General By Day

In this day and age, people can’t go a day without logging into at least one social media platform. But that doesn’t necessarily mean it happens at the same time each day.

The time they spend using various social media platforms, including TikTok, varies from day to day.

So, what should you do as a company promoting your brand on this medium? Discover when people are online most so you can post at those times!

Mondays are the best days to upload videos to TikTok

It’s best to upload videos to TikTok on Monday evenings around 10 o’clock.

This is likely due to the fact that the vast majority of TikTok users start the day strong and then wind down by browsing their feeds at night.

TikTok videos do best on Tuesdays

If you want to maximise your views and likes on Tuesday, get your TikTok videos up at 9 a.m.

The number of active users appears to peak between 6 AM and 9 AM.

Wednesdays are the best day to upload videos to TikTok

As with Tuesdays, 7 AM on Wednesdays is prime posting time.

Thursday is the best day to upload videos to TikTok

A good time to upload videos to TikTok is 7 p.m. on Thursdays. This is also the sweet spot for getting TikTok users to interact with your content.

Fridays are the best days to upload videos to TikTok

If you’re going to upload to TikTok on Friday, do it at 3 o’clock.

Positively, Fridays see consistent participation beginning at lunchtime and continuing through the evening.

Saturdays are the best days to upload videos to TikTok

On weekdays, posting first thing in the morning tends to bring in the most attention, but on Saturdays, posting at 11 a.m. is most effective.

Put your TikTok videos up on a Sunday if you want to get the most views

When it comes down to it, 4 PM on a Sunday is when you want to upload your TikTok videos. However, here’s an interesting fact: Sunday mornings between 7 and 8 AM are prime time for posting.

Even though you should tailor your own posting schedule to your audience, keeping these average best times in mind is a good place to start.

TikTok’s user base spans the globe, so it’s important to account for differences in time zones and age groups when creating content for it (younger audience, millennials, Gen Zs, etc).

To get your video in front of as many eyes as possible, you need to know when those eyes are online.

More on that is coming up in this post.

TikTok’s peak time, however, appears to be different from Instagram’s. Instagram posts do best when made during the workday, between 9 and 5 p.m.

However, early in the morning or late at night tend to be peak posting times on TikTok.

Read our subsequent post comparing TikTok and Instagram if you’re curious about the specifics of this comparison.

Now that you know when it’s best to upload videos to TikTok, it’s time to discuss when it’s worst.

When posting to TikTok, what time is best?

In order to maximise the success of your social media posts, you should publish them at times when your intended audience is most likely to be online.

This isn’t just relevant for TikTok, but for any social media platform.

A large number of videos are uploaded to the site every second.

If you don’t post your video during peak viewing times, it’s likely that nobody will ever see it.

And if you spent hours making that video, it’s a real shame.

If you had released it when your target audience was most likely to be online, it would have done better.

And the algorithm will also favour you if you post when a lot of other TikTokers are online and engaged.

Because the TikTok algorithm will more frequently recommend your videos to casual users the more views they receive. As more and more people see your video, its virality increases.

Concluding Remarks

Large social media sites clearly didn’t anticipate TikTok’s success.

But the meteoric rise of TikTok was undoubtedly instrumental in laying the groundwork for the ubiquitous short videos enjoyed by everyone today.

Making use of this trend is a no-brainer for your company. It’s not enough to merely produce high-quality, interesting content.

It’s important to post your videos at the right time to maximise exposure to your intended viewers.