How To Maximize Your Return On Investment From Social Media Ads In 6 Easy Steps
These show that the potential for your business to expand through social media marketing is enormous.
Therefore, we have devised 9 fool proof methods to spice up your social media strategies and produce better results.
Okay, so let’s get going.
1. Select the Appropriate Platform
It’s simple to get sidetracked trying to figure out which social network would be best for your needs. In most cases, you should concentrate your efforts where your intended audience spends the most time online. Finding this sweet spot will require some serious investigating.
A study by the Pew Research Center found that Facebook has a sizable user base comprised of people of all ages. According to the most up-to-date data, there are nearly 2.85 billion monthly active users of Facebook. Therefore, this channel is a great starting point for any brand.
If your goals are to raise brand awareness or find new customers, Facebook is where you should be spending your time. Alternatively, Twitter and LinkedIn may be your best bets if you’re looking to broaden your access to influential professionals and other industry insiders. TikTok and Instagram, on the other hand, are excellent options if you’re trying to reach a younger audience.
2. Utilize Real-Time Video Content
Companies that want to connect with their target audiences frequently use live video. Livestream conducted a survey and found that 80% of audiences would rather watch live videos from a brand than read their blogs.
In addition, after watching a live video or a similar event, 67% of viewers are more likely to buy tickets to the real thing.
Including a live video in your marketing strategy is a great way to boost your social media presence. The audience engagement rate could be improved by streaming live brand events, interviews, behind-the-scenes content, etc. To make videos quickly and simply, use a video maker.
3. Make the Most of Free Marketing Resources Available on Social Media
Have you ever wondered how to keep up with the newsfeeds of your target demographic? Most marketers rely heavily on social media marketing tools to establish a presence in the online space.
Schedule posts, analyse performance, capture lead opportunities, engage customers, and more with the help of one of the many available social media marketing tools.
4. Give your brand a backstory.
The way your brand is presented to the public has a significant effect on how they feel about it. Prominent companies have turned to compelling narratives to boost the popularity of their brands.
Telling a story about your brand helps you connect with your audience on an emotional level.
The medium through which your brand tells its story is just as crucial as what you say and how you say it. Connecting with your target audience and spreading the word about your brand is easier than ever thanks to the prevalence of social media.
5. Use content made by your audience
One of the most effective methods of advertising your goods or services is through user-generated content (UGC). People put more stock in the opinions of their peers than they do in advertising slogans or the claims made by brands.
Instead of relying solely on the claims you make for your brand, UGC allows your target audience to hear from real customers like themselves. This is an example of social proof that can be used to strengthen consumer confidence in your company.
Visual content created by users is more credible than textual content. Fifty-plus percent of consumers say that user-generated content is more powerful than branded imagery.
For this reason, it is crucial to provide your customers with a means of promoting their purchases. Facilitate the sharing of product or service love stories by your most devoted fans and buyers.
6. Make Images Shareable
Standard stock imagery is being increasingly rejected by a discerning audience. But if you don’t have any experience as a designer, how can you come up with fresh, eye-catching visuals?
Employing a designer may not be practical for a startup or smaller company. You need not worry; there is a plethora of resources at your disposal to solve this issue.
You can make stunning visuals with apps like Placeit, Canva, Cello, and Venngage. You can choose from a variety of pre-made designs depending on the promoting platform you use and the topic of your posts.
When sharing photos on social media, you should also keep in mind that each service has its own specifications for acceptable image sizes. It’s common for social media managers to publish images that are the wrong size in the midst of the constant annoyance of juggling multiple client