Everything You Need To Know: TikTok Ads

The future of advertising is on TikTok. TikTok was originally designed as a platform for short-form video sharing, where users could upload videos of themselves dancing, doing actions, or giving life hacks. But, the app has since evolved into a powerful advertising and marketing tool.

A Primer on Using TikTok Advertising

Getting started with TikTok Advertising requires signing up for an account with the TikTok Ads Manager. Below are the preliminary measures to take.

Sign up for TikTok Advertising

To sign up for TikTok Ads, simply enter your email address or phone number on their signup page (https://ads.tiktok.com/i18n/signup/), check your account details, and click the “Sign Up” button.
The second step is to sign up for TikTok Advertising, and the third is to fill out your company details and select a payment method.

Register Your Account Details

After filling up the necessary information on the “Account Creation” page, you may send your request by clicking the “Submit” button. Account information is reviewed after submission. TikTok’s evaluation of your account could take up to 24 hours as the company checks your details against their own standards and those of the industry at large.

Reviewing Your TikTok Advertising Account

To facilitate this inspection, we have compiled a TikTok Advertising account review checklist. Please read carefully since you will not be allowed to start advertising until your account has been approved.

Launch Your First Ad Campaign on TikTok

Campaigns, ad groups, and individual ads make up the framework of a TikTok Ads Management ad. Then, you’ll need to create a campaign in which you detail the campaign’s purpose, moniker, and allocated funds. Use these suggestions as you organise your campaign.

1. Access TikTok’s Advertising Management by logging in.

Go into TikTok Ads Management and select Campaign from the menu bar. To get started on your campaign, select the Create tab.

2. Determine Your Campaign’s Aim

When making an ad, it’s vital that you think about where you want to take your company. Choose an appropriate advertising objective for your campaign if you want to see the outcomes you want from your advertisements.

For instance, if you want to increase website visits, you should set a target visitor volume. If you want as many people as possible to learn about your new brand, setting a reach goal is the way to go.

There are three main types of goals: exposure, interest, and action.

3. Set a spending limit for your advertising

Setting a campaign budget in advance lets you limit your spending to a manageable level. After your campaign achieves the predetermined amount, it will automatically cease.

Campaign budgets provide for more precise distribution of marketing funds, management of ad distribution, and evaluation of ad efficacy.

4. Set Up Ad Groups

Advertising groups allow you to choose placements, creatives, audiences, and budgets in addition to naming and promotion types.

Ad group names are limited to 512 characters, and you can only create 999 ad groups in a single campaign.

5. Make a Commercial

There is a cap of 20 ads per ad group, so bear that in mind before you start making your ad.
After you are satisfied with your ad, click the “Submit” button. Another advertisement may be added at that time. Before your advertisements go live, TikTok will review them.

Guidelines for Successful TikTok Ads

The finest videos on TikTok are created by adhering to a set of guidelines.

Video File Type

The advertising campaign ought to be formatted vertically, as opposed to horizontally or squarely. This improves the video’s overall presentation and makes it more user-friendly for the client.

Amount of Time in the Video

Make sure your video is the right length. The duration of the entire clip, then, should be anywhere between 9 and 15 seconds. Hence, you may include all the information essential to deliver your message without overwhelming the audience with too much visual data. Your video should ideally last for this long.

Interesting Graphics

Make an eye-catching first impression. You may start your film with a burst of your logo and some eye-catching colours. After that, you can go on to the choreography for your video. To sum up, your video should open with interesting visuals.

Ambient tunes

Having some music playing in the background will not only make your movie more interesting to watch, but will also give it a specific vibe. The video’s soundtrack has the power to set the mood for the entire commercial, so it’s important to pick something memorable. Along with the graphics, the audience should find the soundtrack to be enjoyable.

Captioning a Video

Not everyone is going to sit through your full video. Captions prominently displaying your brand name and a call to action at the start of the video are recommended in this instance. If you do this, you can rest assured that people will start to recognise your brand even if they don’t watch the entire movie.

Finally, some thoughts

If you want to reach a massive audience in a personable and efficient way, TikTok is where you need to focus your advertising efforts. Setting up your advertising campaign requires a methodical web procedure. To do so, a basic budget form must be filled out. The sets and props for your TikTok video will be meticulously prepared.

It is recommended that you choose a vertical orientation for the video and limit its duration to no more than 15 seconds. At the end, you’ll need to assess your video’s performance in order to see if it’s getting to the right people.