What You Should Know About Reels vs. IGTV

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In August of 2020, Instagram debuted Reels. In June of 2018, IGTV became available. How do you determine when to use what function as Instagram moves toward offering more excellent media content for its users? What are the advantages of using Reels instead of IGTV? Below, we’ll go over all of the essential details for your company.

What are Reels & then when should they be used?

Instagram Reels is a platform for sharing short video clips. It’s intended to be fast video entertainment in which you can shoot yourself on Instagram while listening to music, apply filters, and splice segments together. For reels, you can buy Instagram reels likes to pull in more audience to your content.

What’s the main difference between Reels & Instagram Stories, just in case you’re wondering? Discoverability. The potential followers could see Reels. However, Instagram Stories usually are only viewable by your existing followers. There’s more on that later!

Reels are best suited to the following types of content.

  • Timelapses and short behind-the-scenes clips
  • Tips & Tricks in a Hurry
  • A Simple Product Presentation
  • Something amusing/warming
  • A (Short) Tour

With Instagram’s new feature update (which makes things simpler for you, your fans, & potential fans to view Reels), it has swiftly become recognized as an effective strategy for getting your Instagram profile in front of more users. So, if you’ve been considering using Reels, now would be the most excellent time to do so!

What is IGTV & when should it be used?

Long-form video clips shared on IGTV (Instagram TV). To upload more detailed videos, you’d use IGTV (the app). Because IGTV has similar in-app editing capabilities as Reels, you’ll need to use an additional video editing program on your phone or PC to make your clip stand out.

  • Creating a Series Q&As/Interviews is an excellent example of what IGTV is good for.
  • In-Depth Product Showcase: Re-sharing of Lives
  • The Art of Storytelling

While Reels, the Instagram algorithm might show your video to audiences, IGTV does not have the same amount of in-app real estate. While people can still find your IGTV video through their IGTV app, it does not increase account exposure. As a result, the best use is to buy IGTV views to show off something to your present and new followers.

The Most Significant Differences Between Reels & IGTV Length:

15-30 seconds per reel

1-15 minutes on IGTV


Both can be re-posted to your Instagram Feed and Stories. Should you prefer to share, both add a cover picture to complement your Feed’s look.


Reels: Currently, it does not include any information other than what is visible to the public: views, comments, and likes.

IGTV: Views, comments, likes, shares, and saves are all available.

Options for Editing:

Reels: Has in-app features, but you may make Reels outside of the application and then upload them using no in-app features; the user-friendliness of these in-app capabilities are mixed.

IGTV: lacks in-app functionality, necessitating the use of third-party video editing tools.


Reels: Has in-app real estate to allow daily consumers to learn about your company.

IGTV: This can be found in their IGTV app, although it’s more challenging to get “viral” on Instagram.


It indicates that Instagram is putting a lot of emphasis on Reels. Even though Reels have been accessible for almost six months, its potential to attract new fans has not waned. This shift may be just what you and your company need to start using Reels! The only drawback is that if you want to build your brand on Instagram and TikTok simultaneously, you’ll need to be creative and have a crew that can supply relevant material for both networks.

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